Dec 2, 2023
Beauty company WeWhiten is expanding its affordable and pain-free whitening treatments across the United States. The brand aims to make its unique approach to whitening accessible to more Americans by eliminating harsh chemicals and reducing costs compared to traditional dental practices. WeWhiten currently operates in eight states but plans to open over 150 studios nationwide. With prices substantially lower than industry standards, the company's flagship 90-minute whitening treatment costs $199 for non-members and promises teeth up to eight shades whiter. The 60-minute whitening sessions are priced at $139 for non-members and offer teeth up to six shades whiter. WeWhiten uses a plant- and mineral-based whitening gel that builds enamel and kills bacteria without altering teeth's chemical structure. By applying the non-abrasive gel to the teeth's surface and using blue LED light, the company avoids harsh peroxide bleaches, making the treatments pain-free and protecting tooth enamel. WeWhiten was founded in 2020 by CEO Katherine Dangerfield, who noticed a gap in the market for affordable and comfortable teeth whitening services. Despite the challenges posed by the pandemic, WeWhiten now operates over 30 studios across eight states, serving more than 50,000 people and continuing to grow.
WeWhiten now offers pain-free and affordable whitening treatments in Utah as part of its drive to roll out services nationwide.
Salt Lake City, UT, United States - December 2, 2023 —

Beauty company WeWhiten is rolling out its service across the country in a bid to enable more Americans to benefit from its unique approach to whitening. The brand eliminates the use of harsh chemicals in its treatments while lowering costs compared to conventional dental practices.
“We currently operate in eight states,” company CEO Katherine Dangerfield says, “but are aiming to open more than 150 studios so everyone can access our unique services. We want to help people smile whiter today by reducing prices and eliminating the risks associated with conventional whitening techniques.”
Prices for WeWhiten’s tooth-whitening treatments are substantially lower than the industry standard, explaining its popularity and rapid growth. The beauty company’s flagship 90-minute whitening treatment is only $199 for non-members and whitens teeth by up to 8 shades. The cheaper 60-minute whitening sessions are $139 for non-members and promise teeth up to six shades whiter. Members' prices are even lower.
Further driving demand, WeWhiten’s methods are safe. The company uses a plant- and mineral-based whitening gel formulation that builds the enamel. The active ingredients kill bacteria but don’t change teeth’s chemical structure.
“WeWhiten’s approach to teeth-whitening is state-of-the-art,” Dangerfield claims. “Technicians begin by applying the non-abrasive gel to the surface of teeth and use blue LED light to oxidize compounds in the gel, speeding up the activity of active ingredients. This method means we avoid harsh peroxide bleaches found in nearly all conventional whitening treatments, preserving gums, eliminating pain, and protecting tooth enamel.”
Dangerfield founded WeWhiten in 2020 after noticing a significant gap in the dental industry market for teeth whitening services. “Existing techniques were expensive and often uncomfortable,” she says, “blocking most people from using teeth whitening near me.”
As such, Dangerfield decided to invest in researching new techniques that gave clients the whiter teeth they wanted without the downsides. The first WeWhiten studio opened soon after in American Fort, UT.
Despite the pandemic hitting just two weeks after launching, WeWhiten now has thirty-plus studios across eight states. These serve more than 50,000 people nationwide and continue to grow.
For more information on WeWhiten, please use the following contact details:
Contact Info:
Name: WeWhiten Staff
Email: Send Email
Organization: WeWhiten
Address: 234 E Winchester Street Murray, UT 84107
Phone: 801-895-3449
Website: https://wewhiten.com/murray-utah/
Release ID: 89115077
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