Issam Darui grew up in Oujda, surrounded by Morocco’s transport business. His father worked as a trucker, and Darui also accompanied his older brother, a bus driver. That experience shaped his first business idea. In 2014, Darui launched Lagare.ma, an online platform for searching, comparing and buying intercity bus tickets. It later attracted more than 6 million unique visitors and expanded to 10 languages and 25 currencies.
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