Consumer companies score low on R&D spending amid innovation chorus

Economic Times - Oct 3, 2026

Indian consumer firms are asserting their commitment to technology and innovation, yet their investment in research and development (R&D) remains unremarkably low. Analysis reveals that R&D spending barely rose to an average of 0.9% of sales, with prominent companies like ITC, Britannia, and Hindustan Unilever experiencing stagnant or even decreasing funding.

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