In 2018, a California couple invested $5,000 in Bala; today, their fitness brand generates more than $30 million in annual sales

Economic Times - Oct 1, 2026

Natalie Holloway, Co-Founder and CEO of Bala, shares how she and co-founder Max developed the fitness brand from a $5,000 beginning into a business generating more than $30 million in annual sales. After identifying limitations in traditional wrist and ankle weights, the founders spent two years prototyping while working full-time before testing demand through Kickstarter.

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