Nike stock chart forms a 'Jumpman' after shares plunge - why is NKE down and the story behind Michael Jordan’s iconic logo

Economic Times - Oct 2, 2026

Nike’s stock chart has sparked a joke after commentator Trung Phan said its recent decline created a “Jumpman formation.” The comparison comes as Nike struggles with falling revenue, weakness in China and pressure on Jordan Brand. Here’s what’s behind the stock slide and the Jumpman logo’s history.

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