While still in the NBA, Junior Bridgeman invested $150,000 in a small Milwaukee cable company; about five years later, its sale returned roughly $700,000

Economic Times - Oct 11, 2026

After his NBA tenure, Ulysses 'Junior' Bridgeman transitioned into business with an initial investment in a local cable company. Despite facing challenges, he ultimately found success by opening several Wendy's franchises. This journey highlighted the importance of learning from setbacks, as many athletes face bankruptcy despite high earnings. Bridgeman's experience underscores the necessity of informed investments and a deep understanding of business principles.

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