In 2011, a Kentucky couple Tori Gerbig and her husband Chris put $300 into an eBay clothing side hustle called Pink Lily; 10 years later, sales hit $141 million

Economic Times - Sep 30, 2026

Tori Gerbig and her husband, Chris, began selling women’s clothing and accessories on eBay in 2011 with about $300. What started as a way to earn extra money and pay off student loans gradually developed into Pink Lily, an online fashion business.

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