New data points to a sharper divide in consumption trends in rural, urban India

Economic Times - Oct 1, 2026

Indian households in urban areas are showing a decline in quarterly expenditure while rural spending is increasing. A study indicates urban households’ spending decreased by 4% year-on-year, contrasting with rural households’ 15% growth. Increasing costs are making consumers prioritize essential spending over discretionary purchases, and household perceptions of financial stability have worsened.

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